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Nigar A.
Rate card v4 · effective 1 Jul 2026
AZ · FMCG beverage · pricing the brief builder defaults from. Editing creates v5.
PlatformFollower bandBrand CPMCreator CPMMarginAchieved in the last 6 campaignsDeviations
Instagram5k – 15k 8.40 ₼ 5.60 ₼ 33% Actual creator CPM 5.42 ₼ · card is 3% high · 9 engagements 1 of 9
Instagram15k – 40k 9.20 ₼ 6.00 ₼ 35% Actual creator CPM 6.38 ₼ · card is 6% low — negotiation keeps landing above it 7 of 14
Instagram40k+ 10.60 ₼ 7.20 ₼ 32% Actual creator CPM 7.14 ₼ · card matches reality 0 of 6
TikTok5k – 15k 7.40 ₼ 4.80 ₼ 35% Actual creator CPM 4.71 ₼ · card matches reality 0 of 11
TikTok15k+ 8.60 ₼ 5.80 ₼ 33% Actual creator CPM 5.66 ₼ · 2% high · 8 engagements 1 of 8
Deviation is itself the metric
The 15k–40k Instagram band was deviated from in half of its engagements this quarter. A card that is routinely overridden is not a card — it is a suggestion.
Deviations this quarter
9 of 48
Above the band
8
Avg deviation
+5.4%
Margin impact
−1,412 ₼
Version history
v4 · effective 1 Jul 2026
Rəşad N. · TikTok bands raised 4%
v3 · 1 Apr 2026
Rəşad N. · added 40k+ band
v2 · 1 Jan 2026
Rəşad N. · brand CPM +6% across the card
A campaign keeps the card version in force on the day its brief was published — later edits never re-price a live campaign.
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