Why ranked first

Delivered 118% of committed impressions on this brand's last campaign at a 12% lower effective CPM than the campaign average. Audience is 68% male 18–34, the closest match in the pool to the brief. Zero rework rounds across six engagements.

Why ranked second

Highest engagement rate in the eligible pool and the lowest expected cost per 1,000 views. Ranked below Kamran only because she has no history with this brand — one rework round on her last campaign.

Why ranked third

Largest reach in the pool, but engagement rate is below the pool median and the expected rate is the highest — cost efficiency pulled the score down. Useful if reach matters more than interaction.